Gill Sans smelled of soap, and tasted like bakelite. Palatino sounded like a Eighties-era synthesiser handclap. Times New Roman smelled of engine oil. Bembo felt like velvet.
A beautiful essay on type.
Gill Sans smelled of soap, and tasted like bakelite. Palatino sounded like a Eighties-era synthesiser handclap. Times New Roman smelled of engine oil. Bembo felt like velvet.
A beautiful essay on type.
It is on this bleak scene that a phenomenon has appeared: the American existentialist—the hipster, the man who knows that if our collective condition is to live with instant death by atomic war, relatively quick death by the State as l’univers concentrationnaire, or with a slow death by conformity with every creative and rebellious instinct stifled
I don't think it means that anymore. Although hipsters are mostly still white.
The hidden cost of product segmentation
Artificial market segmentation works, in that it can make money, but there is a hidden cost:
Don’t make me think. Don’t make customer support harder. Don’t create confusion pollution.
Your customers will thank you.
Seth Godin says, “if you have more than seven items in a pull down list, you have failed.” I agree, especially when every item is identical except for words like “Professional” and “Ultimate”.
Ditto!
I was trying to figure out which version of Vista I needed last year.
It took two days of research. Those are two days I will never get back. My two days are worth a little more than the price of their software.