These are perhaps worse ads I have ever seen.
There are no impressionable features of this ad that would translate to
greater sales.
Stock photo-like, generic pretty models in various occupational garbs
are juxtaposed with a giant, utilitarian yellow block. The product being
sold is the mind-numbingly bureaucratic "Canada Savings Bond Payroll
Savings Program."
Look folks, Government Savings can be fun and exciting too. Look at
victory bonds. Look at the Israeli defense fund. Their posters are
slick.
This could be donw so so much better.
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