You see it worked. On paper, it looks like Apple’s losing money. Having its tech support in America, spending all this time on the phone, sending me free software. But now I’m evangelizing. I’m just telling you, you want to be a member of the cult. You want people to take care of you, you want them to care about you. Owning a Mac is like following the Grateful Dead. Jerry took care of you. Steve might not be as benevolent a character, but deep inside we believe he’s taking care of us too.
via lefsetz.com
Even Bob Lefetz is singing Applecare's praise.
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