Ad refering to its own campagin

This is an interesting one.

This Mr. Big ad actually doesn't make any sense on its own. It's shows a
picture of a crushed car, the product, and the line "Careful. It's
big."

Standalone, element one, crushed car, doesn't really mesh with the other
two elements. However, if you have been watching a lot of TV, you might
have seen the spot where a giant poster of Mr. Big crashes down and
destroys a car and causes traffic mayhem. (If memory serves me
correct.)

This is, I guess, in the same category as the Energizer Bunny ads. After
so much exposure to that pink thing, just a picture of the Bunny will
remind you of Energizer.

I personally don't think this Mr. Big ad is as effective. The Bunny is
really iconic, from the drums to the logo to the shade of bright pink.
This is just some random car. It has no logos, no distinct colouring,
and no general distinguishable mark.

This is a bust and I am giving it an F.